Sunday 16 January 2011

Corporate Bands - What Are They In Today's World?

By Suzanne Shaw


The term corporate bands broadly refers to music bands that play in corporate events. But in recent times, the term corporate bands may mean or be used to mean various other types of bands or let's say, music bands in various contexts as well. This article is all about understanding the various contexts in which the term corporate bands can be used.

Firstly, in the most common and usual sense of the term 'corporate bands' means live music bands which are hired to play in corporate parties. Thus, be it a departmental get together, an annual general meet, a product launch, celebration for winning a deal, signing a new contract or the rise in profit margins in a year, there's nothing like a cocktail party with a live band humming the strings and drumming the drums.

The utility of a corporate band is no longer restricted to playing in corporate parties only. These bands can be hired to play in private parties thrown to celebrate a professional success like increase in salary, switching to a better job, being voted the most dedicated employee etc. Corporate bands can also play in the farewell party arranged by colleagues to bid good bye to his fellow colleague thereby making the day memorable and touching for the person.

A few things should be kept in mind before choosing the corporate band. Firstly, the band should be able to play different types of music. Music will depend upon the type of guests attending the party. The choices of the guests should also be kept in mind before choosing the corporate band. It can be that the requirement is to play slow and soft numbers just as a background music score for conversations, or it may also be that the hosts wants the party to progress with all sorts of music beginning from the hip hop's to the latest chart busters.

Moreover, while searching and short listing corporate bands for playing in your office event, it is always better to go by referrals from colleagues or friends. If you go by internet sources, chances are high that you will end up getting a college death metal rock band and thereby ruin your event altogether.

Apart from this, corporate bands nowadays also refer to music bands formed within an organization by the employees. Inter departmental or even inter locations if that is feasible, it is a live music band created out of talented employees who can play at their own corporate events, on one day in a month, practice after office hours and help to create a fun and happy environment in the office altogether.

The multinational companies and the IT giants of today's world see this as a good tool for retention. The stress releasing factor in this saves the employees from the hectic schedule and the tension they take throughout the week. This helps the employees to connect with each other and to maintain a good relation with each other. Moreover, for the employees, this comes as a breath of fresh air and a break from the daily routine. Lastly, it also gives the band members a scope to earn their 15 minutes of fame during various corporate fests.

Lastly, the term corporate bands also refer to the multimillion dollar branding contract deal between a large blue chip company and a famous international band. Like a logo or a mascot, a corporate band becomes the face of a company or one of its product and their music is linked to all branding initiatives by the organization. As an example, mention may be made of 'Black Eyed Peas' who is the corporate band for brands such as Blackberry, Apple, Samsung, so on and so forth.




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